Monographie
Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful
Dolnicar S, Grün B, Leisch F. Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful [Internet]. 1st ed. Springer, Singapore; 2018. 324 pp. doi:https://doi.org/10.1007/978-981-10-8818-6
Altmetric
BOKU Autor*innen
Friedrich Leisch
Univ.Prof. Dipl.-Ing. Dr.techn. Friedrich Leisch