Originalbeitrag in Fachzeitschrift
Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Randle M, Leisch F, Dolnicar S. Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy. The Journal of Brand Management. 2013;20(8):689-704. doi:https://doi.org/https://doi.org/10.1057/bm.2013.9
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BOKU Autors
Friedrich Leisch
Univ.Prof. Dipl.-Ing. Dr.techn. Friedrich Leisch