Journal articles
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar S, Leisch F. Using segment level stability to select target segments in data-driven market segmentation studies. Marketing Letters. 2017;28(3):423-36. doi:https://doi.org/10.1007/s11002-017-9423-8
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BOKU Autors
Friedrich Leisch
Univ.Prof. Dipl.-Ing. Dr.techn. Friedrich Leisch