Monographs
Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful
Dolnicar S, Grün B, Leisch F. Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful [Internet]. 1st ed. Springer, Singapore; 2018. 324 pp. doi:https://doi.org/10.1007/978-981-10-8818-6
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BOKU Autors
Friedrich Leisch
Univ.Prof. Dipl.-Ing. Dr.techn. Friedrich Leisch