Petra Riefler
Univ.Prof. Dr. Petra Riefler
Institut Institute for Marketing & Innovation
Location Feistmantelstraße 4, 1180 Wien
Email petra.riefler@boku.ac.at
Tel: +43 1 47654-73511
ORCID: 0000-0001-9879-9962
AFS-4093-2022: ResearcherId
Research Focus
Sustainable consumer behavior Food marketing International marketing Sufficiency Measurement Theory Scale development
Career
- 2022 Substitute Member of BOKU Senate
- 2022 Head of the Institute of Marketing & Innovation, BOKU
- 2019 - 2022 Member of the Senat, BOKU
- 2018 Full Professor of Marketing & Innovation
- 2018 T2S Doctoral School (BOKU), Associated Principal Investigator
- 2016 - 2017 Head of Program | Bachelor Business Consultancy | UAS Wiener Neustadt
- 2016 - 2017 Assistant Professor of International Marketing, University of Vienna
- 2016 - 2016 Habilitation (Venia Docendi) | University of Vienna Title: “The Role of Brand Globalness in Re-Localizing Consumer Markets” External Assessors: Dan Bello (Georgia State, US), Sabine Benoit (Roehampton, UK), and David Griffith (Lehigh, US)
- 2015 - 2020 Lecturer at the RWTH Aachen, Germany | PhD Seminar on Structure Equation Modelling
- 2014 - 2014 Fulbright Visiting Scholar| Kenan-Flagler Business School, University of North Carolina
- 2008 - 2009 Marketing Research Project Manager | marketmind, Vienna
- 2008 - 2008 PhD Management (with distinction) | University of Vienna Title: “Consumer Attitudes towards buying other countries’ products: Conceptual and Empirical Insights into Consumer Animosity, Consumer Affinity, and Consumer Cosmopolitanism”. External Assessors: Hartmut Holzmüller (TU Dortmund, GER) and George Balabanis (CASS Business School, UK)
- 2007 - 2007 Visiting Scholar | Cass Business School, City University | London
Awards
- 2022 Hans B. Thorelli Award; awarded by the Journal of International Marketing for the most significant and long-term contribution to international marketing theory or practice
- 2018 2018 Emerald Literati Network, Outstanding Reviewer for International Marketing Review
- 2016 Emerald Literati Network 2016 Awards for Excellence, Outstanding Reviewer for International Marketing Review
- 2014 Anerkennungspreis des Bank Austria Preises zur Förderung innovativer Forschungsprojekte
- 2014 Fulbright Scholarship awarded by the Austrian-American Educational Commission (AAEC)
- 2013 Susan P. Douglas Award for the Best Conference Paper on International Marketing
- 2012 BWL Handelsblatt-Ranking | Top-100 BWL ForscherInnen unter 40 Jahren im deutschsprachigen Raum
- 2012 Emerald Outstanding Author Contribution Award
- 2011 Highly commended winner of the 2010 Emerald/EFMD Outstanding Doctoral Research Awards (category: Marketing Research)
- 2010 Best Paper Award, Global Brand Management Conference, Istanbul
- 2008 Emerald Outstanding Paper Award, International Marketing Review
Projects
0 Projects found.
Publications
Knowledge Transfer to Society
Media
Lectures
(2024) Presentation of the results "Transnational consumer survey on circular economy and cradle to cradle"
Autoren: Hellmayr, R; Falkenberg, C; Garaus, C; Riefler, P
Transnational consumer survey on circular economy and cradle to cradle
(2023) Relating Meat Consumption to Environmental Harm: Cognitive Dissonance to Reduce Meat Consumption
Autoren: Kwasny, T., Marth, S., & Riefler, P.
European Roundtable on Sustainable Consumption and Production
(2023) Wo darfs ein bisserl weniger sein? Ergebnisse der Befragung zu Suffizienz-Handlungsoptionen und Verantwortungsübertragung für Klima-Handlungen.
Autoren: Baar, C; Riefler, P
Featuring Futures Conference
(2023) Effectiveness of "Look-smell-taste" labels for consumers' food waste reduction
Autoren: Wallnoefer, LM; Riefler, P; Meixner; O
33rd annual conference of the Austrian Society of Agricultural Economics
(2023) Gains and losses associated with consumption reduction: A consumer perpective
Autoren: Riefler, P; Baar, C; Buettner, O; Flachs, S
SCORAI-SCP-WUR Conference
(2023) More or less. Consumers' expectations about gains and losses resulting from consumption reduction.
Autoren: Riefler, P; Baar, C; Buettner, O; Flachs, S
International Conference on Environmental Psychology (ICEP)
(2022) H. Thorelli Award, Paper Presentation
Autoren: Bartsch Fabian, Riefler Petra, Diamantopoulos Adamantios
AMA Summer Conference 2022
(2022) Consumer Sufficiency as a Pathway to Climate Change Mitigation Understanding the Effectiveness of Gain-Frames to Foster Consumption Reduction
Autoren: Riefler, P; Büttner, O; Baar, C.
22. Österreichischer Klimatag 2022 - Pushing boundaries: Wissenschaft, Kunst, Klima
(2022) Sufficiency Gains: Welche Gewinne und welche Kosten erwarten Menschen durch eine Konsummäßigung?
Autoren: Riefler, Petra; Büttner, Oliver; Baar, Charlotte; Flachs, Saskia
5. Symposium Konsum Neu Denken 2022 - Haben wir genug? Suffizienz und Mäßigung des Konsums als Weg in eine nachhaltigere Zukunft
(2022) Integrating perspectives on concepts and contexts of individual-level environmental sustainability - review, thematic synthesis, and taxonomy
Autoren: Wallnöfer, L; Riefler, P
ETH Zürich - Transdisciplinary Lab Brown Bag Meetings
(2022) Dialogwerkstatt „Besser Essen“
Autoren: Riefler, P.
Konsumdialoge 2022
(2022) Verbraucher:innenverständnis verschiedener Formen der Darstellung des MHDs
Autoren: Riefler, Petra
Stakeholderworkshop "Lebensmittel sind kostbar"
(2022) „Nahrung: Die Rolle der vierten Macht“
Autoren: Riefler, P.
Konsumdialoge 2022
(2021) Concepts assessing individual-level environmental sustainability: An integrative review and taxonomy
Autoren: Wallnöfer, L; Riefler, P
International Conference on Environmental Psychology ICEP 2021
(2021) Concepts describing and assessing individuals’ environmental sustainability: An integrative review and taxonomy
Autoren: Wallnöfer, L; Riefler, P
20th European Roundtable on Sustainable Consumption and Production (ERSCP)
(2021) Factors affecting fruit and vegetable consumer behaviour among adults in sub-Saharan Africa: A rapid review
Autoren: Stadlmayr, B; Trübswasser, U; McMullin, S; Karanja, A; Wurzinger, M; Hundscheid, L; Riefler, P; Brouwer, ID; Sommer, I;
6th Annual Agriculture, Nutrition and Health (ANH) Academy Week 21 June - Thursday 1 July 2021
(2021) "Weniger Konsum für Umwelt und Klima: Wird sich unser Konsumverhalten durch die Corona-Pandemie langfristig verändern?"
Autoren: Riefler, P.
Mut zur Nachhaltigkeit
(2021) Consumers ethnocentrism as a constant driver for regional food consumption - An analysis of the relative importance of regional food consumption motives before and during the COVID-19 Pandemic.
Autoren: Riefler, P; Wallnöfer, L
15th International European Forum Igls-Forum* 177th EAAE Seminar on System Dynamics and Innovation in Food Networks 2021
(2020) Standortsicherung als Motiv für regionalen Lebensmittelkonsum
Autoren: Riefler, P; Wallnöfer, L
30. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2020
(2020) Die Wahrnehmung heimischer Lebensmittel
Autoren: Riefler
Pressekonferenz gemeinsam mit Österreichischen Hagelversicherung und BML
(2018) Panel session “Successful Careers in European Academia: A female perspective with insights for all academics”
Autoren: Riefler Petra
EMAC (European Marketing Academy Conference)
(2016) The East and the West: the fading shine of brand globalness and the trend towards brand authenticity
Autoren: Riefler, P., Katholnig, S.
7th EMAC Regional Conference 2016
(2016) Re-Localizing consumer markets: Potential strategies for global players
Autoren: Riefler, P.
Global Marketing Conference
(2015) Combining Globalness and Authenticity: How Global Brands Benefit From Authentic Brand Stories
Autoren: Riefler, P
44th European Marketing Academy Conference 2015
(2014) Present your brand’s authentic side. Consumers will dig deeper into their pockets
Autoren: Riefler, P; Zwinger, J
French-Austrian-German Workshop on Consumer Behavior
(2014) Country-of-Origin Effects for Service Providers
Autoren: Diamantopoulos, A; Riefler, P; Frigo, P
AMA SERVSIG Conference
(2014) Present your brand’s authentic side. Consumers will dig deeper into their pockets
Autoren: Riefler, P. & Zwinger, J.
43th European Marketing Academy Conference 2014
(2013) Making Memories Manageable
Autoren: Herz, M; Riefler, P
4th EMAC Regional Conference 2013
(2013) Trying to be global and authentic: A promising strategy?
Autoren: Riefler, P
2nd Brand Camp
(2013) Consumer Cosmopolitanism: Using the C-COSMO Scale to Predict Product Ownership
Autoren: Diamantopoulos, A; Riefler, P
Special Session on Emerging Issues in Global Marketing, AMA Winter Marketing Educators' Conference
(2013) Local or Global Warming? Cosmopolitan Orientation and Environmental Behavior
Autoren: Riefler, P; Grinstein, A
42th European Marketing Academy Conference 2013
(2013) Making Memories Manageable
Autoren: Herz, M, & Riefler, P.
4th EMAC Regional Conference 2013
(2010) Globalization attitude, global consumption orientation and global brand preferences
Autoren: Riefler, P
Global Brand Management Conference
(2010) Evaluations, attitudes, and purchase intentions of global brands with domestic or foreign origins: The impact of globalization attitude and global consumption orientation
Autoren: Diamantopoulos, A; Riefler, P
Consortium of International Marketing Research (CIMar) Conference
(2010) Using formative measures in theoretical models: A cautionary tale
Autoren: Diamantopoulos, A; Riefler, P
4th German-French-Austrian Conference on Quantitative Marketing 2010
(2010) Globalization attitude, global consumption orientation and global brand perceptions: An empirical study
Autoren: Diamantopoulos, A; Riefler, P
1st EMAC Regional Conference
(2007) Consumer cosmopolitanism: Scale development and validation
Autoren: Diamantopoulos, A; Riefler, P
36th European Marketing Academy Conference 2007
(2006) Consumer cosmopolitanism: An in-depth investigation of the CYMYC scale
Autoren: Diamantopoulos, A; Riefler, P
35th European Marketing Academy Conference 2006
(2005) The impact of consumer cosmopolitanism and consumer affinity on foreign product judgment and intention to buy
Autoren: Riefler, P
EMAC Doctoral Colloquium
(2005) Consumer animosity: A literature overview and a reconsideration of its measurement
Autoren: Diamantopoulos, A; Riefler, P
3rd Workshop on International Strategy and Cross-Cultural Management 2005