Petra Riefler

Career

• 2022 Substitute Member of BOKU Senate
• 2022 Head of the Institute of Marketing & Innovation, BOKU
• 2019 - 2022 Member of the Senat, BOKU
• 2018 Full Professor of Marketing & Innovation
• 2018 T2S Doctoral School (BOKU), Associated Principal Investigator
• 2016 - 2017 Head of Program | Bachelor Business Consultancy | UAS Wiener Neustadt
• 2016 - 2017 Assistant Professor of International Marketing, University of Vienna
• 2016 - 2016 Habilitation (Venia Docendi) | University of Vienna Title: “The Role of Brand Globalness in Re-Localizing Consumer Markets” External Assessors: Dan Bello (Georgia State, US), Sabine Benoit (Roehampton, UK), and David Griffith (Lehigh, US)
• 2015 - 2020 Lecturer at the RWTH Aachen, Germany | PhD Seminar on Structure Equation Modelling
• 2014 - 2014 Fulbright Visiting Scholar| Kenan-Flagler Business School, University of North Carolina
• 2008 - 2009 Marketing Research Project Manager | marketmind, Vienna
• 2008 - 2008 PhD Management (with distinction) | University of Vienna Title: “Consumer Attitudes towards buying other countries’ products: Conceptual and Empirical Insights into Consumer Animosity, Consumer Affinity, and Consumer Cosmopolitanism”. External Assessors: Hartmut Holzmüller (TU Dortmund, GER) and George Balabanis (CASS Business School, UK)
• 2007 - 2007 Visiting Scholar | Cass Business School, City University | London

Awards

• Year: 2022 Awards: Hans B. Thorelli Award; awarded by the Journal of International Marketing for the most significant and long-term contribution to international marketing theory or practice
• Year: 2018 Awards: 2018 Emerald Literati Network, Outstanding Reviewer for International Marketing Review
• Year: 2016 Awards: Emerald Literati Network 2016 Awards for Excellence, Outstanding Reviewer for International Marketing Review
• Year: 2014 Awards: Anerkennungspreis des Bank Austria Preises zur Förderung innovativer Forschungsprojekte
• Year: 2014 Awards: Fulbright Scholarship awarded by the Austrian-American Educational Commission (AAEC)
• Year: 2013 Awards: Susan P. Douglas Award for the Best Conference Paper on International Marketing
• Year: 2012 Awards: BWL Handelsblatt-Ranking | Top-100 BWL ForscherInnen unter 40 Jahren im deutschsprachigen Raum
• Year: 2012 Awards: Emerald Outstanding Author Contribution Award
• Year: 2011 Awards: Highly commended winner of the 2010 Emerald/EFMD Outstanding Doctoral Research Awards (category: Marketing Research)
• Year: 2010 Awards: Best Paper Award, Global Brand Management Conference, Istanbul
• Year: 2008 Awards: Emerald Outstanding Paper Award, International Marketing Review