Oliver Meixner
ao.Univ.Prof. Mag.Dr.rer.soc.oec. Oliver Meixner
Institute of Marketing and Innovation
Location Feistmantelstraße 4, 1180 Wien
Email oliver.meixner@boku.ac.at
Tel: +43 1 47654-73515
ORCID: 0000-0002-8505-3130, opens in new window.
AuthorId : 24481590600
ResearcherId : AAD-6219-2021
Career
- 2004 "Habilitation" (Business Administration)
- 1998 Doctoral degree
- 1997 ass. prof.
- 1994 Diploma
- 1994 ass. prof.
Awards
- Year: 2020 Awards: Award of Excellence for the AHP/ANP presentation/paper at the ISAHP 2020, Dec. 3-6: Transforming AHP Group Decisions into Fuzzy Priorities - A New Methodology to Aggregat Individual Priorities
- Year: 2016 Awards: Most Innovative Idea Award for the Paper "AHP Group Decision Making and Clustering" at the ISAHP 2016, 14th International Symposium on the AHP in London
- Year: 2013 Awards: Outstanding Paper Award Winner, Literati Network Awards for paper "An expanded model of variety-seeking behaviour in food product choices”, British Food Journal 2012, Emerald Group Publishing Ltd.
- Year: 2004 Awards: Der Agrana - Förderungspreis für Wissenschaft und Forschung
- Year: 2001 Awards: Best Paper Award, ISAHP 2001
Projects
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Publications
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Knowledge Transfer to Society
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Media
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Presentations
Year: 2023 - Effectiveness of "Look-smell-taste" labels for consumers' food waste reduction (Talk)
Autoren: Wallnoefer, LM; Riefler, P; Meixner; O
Event: 33rd annual conference of the Austrian Society of Agricultural Economics
Period: 28.09.2023 - 29.09.2023 | Location: Vienna, AUSTRIA
Year: 2023 - Eating algae? Consumer perception of algae-based food in Austria (Talk)
Autoren: Meixner, O; Nieschalk, R; Haas R
Event: 17th International European Forum on System Dynamics and Innovation in Food Networks 2023
Year: 2022 - Online food shopping under COVID-19 – a technology acceptance model to evaluate consumption motives and barriers (Talk)
Autoren: Meixner, O; Dittmann, J; Haas R
Event: 16th International European Forum on System Dynamics and Innovation in Food Networks 2022
Period: 14.02.2022 - 18.02.2022 | Location: Garmisch-Partenkirchen, Germany
Year: 2022 - Akzeptanz der Bevölkerung von Aquaponikfisch (Talk)
Autoren: Eichhorn, T; Meixner, O
Event: Fischereifachtagung 2022
Period: 29.11.2022 - 30.11.2022 | Location: Mondsee, Austria
Year: 2021 - Sustainability assessment of palm oil by means of expert interviews and the Analytic Hierarchy Process (Talk)
Autoren: Meixner, O; Hackl, S; Haas, R
Event: 15th International European Forum on System Dynamics and Innovation in Food Networks 2021
Period: 22.02.2021 - 26.02.2021 | Location: Garmisch-Partenkirchen, Germany | Organizer:
IAMA EAAE AIEA2 INFITA CIGRYear: 2020 - Food Waste Knowledge in Austria: A Consumer Perspective (Talk)
Autoren: Meixner, O; Kolmhofer, NE; Katt, F
Event: 14th International European Forum Igls-Forum* & 176th EAAE Seminar on System Dynamics and Innovation in Food Networks 2020
Period: 10.02.2020 - 14.02.2020 | Location: Garmisch-Partenkirchen, Germany
Year: 2020 - Transforming AHP Group Decisions into Fuzzy Priorities - a new Methodology to Aggregate Individual Priorities (Talk)
Autoren: Meixner, O; Hackl, S; Haas, R
Event: The International Symposium on the Analytic Hierarchy Process
Period: 03.12.2020 - 06.12.2020 | Location: Online
Year: 2019 - Is Cow Milk the Bad Guy? Motivational Structures of Austrian Consumers in Respect to Plant Milk and Cow Milk. An application of a Means-End Chain Analysis (Talk)
Autoren: Rainer Haas, Alina Schnepps, Siegfried Pöchtrager, Oliver Meixner
Event: 13th International European Forum (169th EAAE Seminar) on System Dynamics and Innovation in Food Networks
Period: 18.02.2019 - 22.02.2019 | Location: Garmisch-Partenkirchen, Germany
Year: 2019 - Economic Evaluation of the Austrian Rural Development Programme: Is EU-funding an Appropriate Means to Increase Competitiveness of the Agricultural Sector within the Food Supply Chain? (Talk)
Autoren: Meixner, O. ,Schlögl, F., Pichlbauer, M.
Event: 13th International European Forum on System Dynamics and Innovation in Food Networks 2019
Period: 18.02.2019 - 22.02.2019 | Location: Garmisch-Partenkirchen, Germany | Organizer:
IAMA EAAE AIEA2 INFITAYear: 2018 - Empirical Research in Foreign Cultures: The Case of Japanese Rice (Talk)
Autoren: Meixner, O., Kubinger, M., Haas, R., Haghirian, P.
Event: SYSTEM DYNAMICS AND INNOVATION IN FOOD NETWORKS 2018
Period: 05.02.2018 - 09.02.2018 | Location: Igls, Austria
Year: 2017 - THE DIFFICULTIES IN MEASURING INDIVIDUAL UTILITIES OF PRODUCT ATTRIBUTES: A CHOICE BASED EXPERIMENT (Talk)
Autoren: Meixner, O.; Haas, R.
Event: 11th International European Forum on System Dynamics and Innovation in Food Networks 2017
Period: 13.02.2017 - 17.02.2017 | Location: Innsbruck, Austria | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2016 - Quality Seals in the Food Sector: Consumers Information Needs and Sources (Talk)
Autoren: Meixner, O.; Haas, R.
Event: 10th International European Forum on System Dynamics and Innovation in Food Networks 2016
Period: 15.02.2016 - 19.02.2016 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2016 - AHP GROUP DECISION MAKING AND CLUSTERING (Talk)
Autoren: Meixner, O.; Haas, R.; Pöchtrager, S.
Event: International Symposium on the Analytic Hierarchy Process (ISAHP)
Period: 04.08.2016 - 08.08.2016 | Location: London, UK
Year: 2016 - CONSUMER PREFERENCES AND WILLINGNES TO PAY FOR ORGANIC POTATO IN SAINT PETERSBURG (Talk)
Autoren: Canavari, M. Perevoshchikova, I., Meixner, O., Haas, R.
Event: Bio-Landwirtschaft in der Republik Kasachstan, Gegenwart und Zukunft
Period: 30.06.2016 | Location: Astana, Republic of Kazakhstan
Year: 2015 - The communication of CSR activities via social media A qualitative approach to identify opportunities and challenges for small and medium-sized enterprises in the agri-food sector (Talk)
Autoren: Meixner, O.; Pollhammer, E.; Haas, R.
Event: 9th International European Forum on System Dynamics and Innovation in Food Networks 2015
Period: 15.02.2015 - 19.02.2015 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of Bonn
Year: 2015 - „Green Care“: Day care on farms for elderly people. A qualitative, comparative feasibility study with special emphasis on female farmers in Upper Austria (Talk)
Autoren: Jungmair, J. A.; Meixner, O.
Event: 24th Agrarian Perspectives and 25th Annual Conference of the Austrian Society of Agricultural Economics, Joint International Scientific Conference 2015 - Global Agribusiness and the Rural Economy
Period: 16.09.2015 - 18.09.2015 | Location: Prague, Czech Republic
Year: 2014 - Consumer Attitudes, Knowledge and Behavior in the Russian Market of Food (Talk)
Autoren: Meixner, O; Haas, R; Perevoshchikova, Y; Canavari; M
Event: System Dynamics and Innovation in Food Networks 2014
Period: 17.02.2014 - 21.02.2014 | Location: Igls, Austria
Year: 2013 - The Use of Social Media within the Austrian Supply Chain for Food and Beverages (Talk)
Autoren: Oliver Meixner, Rainer Haas, Helmut Moosbrugger, Philipp Magdits
Event: 7th International European Forum on System Dynamics and Innovation in Food Networks 2013
Period: 18.02.2013 - 22.02.2013 | Location: Innsbruck, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2013 - The Application of Social Media within the Austrian Supply Chain for Food and Beverages (Talk)
Autoren: Haas, R.; Meixner, O.; Moosbrugger, H.; Magdits, P.
Event: Dialogue Marketing with Consumers
Period: 24.09.2013 | Location: Gainesville, FL, USA
Year: 2013 - US Consumers perception of local and organic Food: An Analysis based on means-end chain analysis and word association (Talk)
Autoren: Haas, R.; Sterns, J.; Meixner, O.; Nyob, D.; Traar, V.
Event: 7th International European Forum on System Dynamics and Innovation in Food Networks 2013
Period: 18.02.2013 - 22.02.2013 | Location: Innsbruck, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2013 - An Analysis based on means-end chain Analysis and word association (Talk)
Autoren: Haas, R.; Sterns, J.; Meixner, O.; Nyob, D.; Traar, V.
Event: US Consumers´perception of local and organic Food
Period: 25.09.2013 | Location: Gainesville, FL, USA
Year: 2013 - BOKU-Initiative Food Consumer Science (Poster)
Autoren: Dürrschmid, K; Freyer, B; Haas, R; Kneifel, W; Meixner, O; Paxton, R; Schiebel, W
Event: Raiffeisen Science & Innovation Award 2013
Period: 26.02.2013 | Location: Vienna, Austria
Year: 2012 - Sustainable Products and Consumers’ Brand Choice (Talk)
Autoren: Meixner, O. and Knoll, V.
Event: 6th International European Forum Igls-Forum on System Dynamics and Innovation in Food Networks 2012
Period: 13.02.2012 - 17.02.2012 | Location: Igls, Austria
Year: 2011 - EVALUATION OF QUALITY MANAGEMENT IN THE FOOD INDUSTRY – A COMBINATION OF AHP AND UTILITY ANALYSIS (Talk)
Autoren: Meixner, O., Pöchtrager, S. and Haas, R.
Event: 11th International Symposium on the Analytic Hierarchy Process ISAHP 2011
Period: 15.06.2011 - 18.06.2011 | Location: Sorrento, Italy
Year: 2011 - Criteria for a transparent assessment of carbon footprints in the food supply chain (Talk)
Autoren: Meixner, O.; Haas, R.; Burger, E.; Pöchtrager; S.
Event: 5th International European Forum Igls-Forum on System Dynamics and Innovation in Food Networks 2011
Period: 14.02.2011 - 18.02.2011 | Location: Innsbruck, Austria
Year: 2010 - Trust in the US-eU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers? (Talk)
Autoren: Ameseder, C., House, L., Haas, R., Meixner, O., Fritz, M., Dahl, E., Hofstede, G.J.
Event: 4th International European Forum on System Dynamics and Innovation in Food Networks 2010
Period: 08.02.2010 - 12.02.2010 | Location: Innsbruck, Austria
Year: 2010 - Die Suche nach Abwechslung – ein Modellvergleich am Beispiel Fruchtsaft in Österreich (Talk)
Autoren: Viktoria KNOLL und Oliver MEIXNER
Event: 20. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2010 - Land- und Ernährungswirtschaft 2020
Period: 23.09.2010 - 24.09.2010 | Location: Vienna, Austria
Year: 2009 - Fuzzy AHP Group Decision Analysis and its Application for the Evaluation of Energy Sources (Talk)
Autoren: Meixner, O.
Event: 10th International Symposium on the Analytic Hierarchy Process 2009
Period: 29.07.2009 - 01.08.2009 | Location: Pittsburgh, PA, USA
Year: 2009 - Perceived risks in cross-border transactions in food chains (Talk)
Autoren: Ameseder, C., Canavari, M., Cantore, N., Deiters, J., Fritz, M., Haas, R., Matopoulos, A., Meixner, O. and Vlachopoulou, M.
Event: 113th EAAE Conference 2009
Period: 03.09.2009 - 06.09.2009 | Location: Chania, Greece
Year: 2008 - Measurement of the importance of trust elements in B2B AgriFood Chains – an Application of the Analytic Hierarchic Process. (Talk)
Autoren: Ameseder, C.; Haas, R.; Meixner, O.
Event: 8th International Conference on Management in AgriFood Chains and Networks 2008
Period: 28.05.2008 - 30.05.2008 | Location: Ede, Netherlands
Year: 2008 - Die Bewertung landfristiger pflanzlicher Vermögenswerte nach IAS 41 (Talk)
Autoren: Ettenauer, R., Meixner, O.; Peyerl, H.
Event: 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2008 - Neue Impulse in der Agrar- und Ernährungswirtschaft?!
Period: 18.09.2008 - 19.09.2008 | Location: Vienna, Austria
Year: 2008 - Viability of values and attitudes concerning purchase intentions and benefit attribution for an organic sport drink (Talk)
Autoren: Ameseder, C., Haas, R., Meixner, O.
Event: 2nd International European Forum on System Dynamics and Innovation in Food Networks 2008
Period: 18.02.2008 - 22.02.2008 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2008 - New Product Development of a Yoghurt Dessert via E-Collaboration (Talk)
Autoren: Meixner, O. ; Haas, R.
Event: 2nd International European Forum on System Dynamics and Innovation in Food Networks 2008
Period: 18.02.2008 - 22.02.2008 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer: Intern. Center for Food Chain and Network Research, University of BonnYear: 2008 - Die Bewertung langfristiger pflanzlicher Vermögenswerte nach IAS 41 (Talk)
Autoren: Ettenauer, R.; Meixner, O. und H. Peyerl
Event: 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2008 - Neue Impulse in der Agrar- und Ernährungswirtschaft?!
Period: 18.09.2008 - 19.09.2008 | Location: Vienna, Austria
Year: 2008 - Die Bedeutung internationaler Bio-Produkte für die Bedarfsdeckung in Österreich - Ergebnisse einer Expertenbefragung. (Talk)
Autoren: Ameseder, C.; Haas, R.; Meixner, O.
Event: 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2008 - Neue Impulse in der Agrar- und Ernährungswirtschaft?!
Period: 18.09.2008 - 19.09.2008 | Location: Vienna, Austria
Year: 2008 - Einflüsse und Auswirkungen des Internationalen Food Standard in der österreichischen Ernährunsgwirtschaft (Talk)
Autoren: Plank, R.; Pöchtrager, S.; Meixner, O.; Schiebel. W.
Event: 18. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2008 - Neue Impulse in der Agrar- und Ernährungswirtschaft?!
Period: 18.09.2008 - 19.09.2008 | Location: Vienna, Austria
Year: 2007 - Neuproduktentwicklung eines Joghurtdesserts mithilfe von E-Collaboration (Talk)
Autoren: Meixner, O.; Haas, R.
Event: Milchkonferenz 2007 - Gesellschaft für Milchwissenschaft / Society of Dairy Science
Period: 17.09.2007 - 18.09.2007 | Location: Vienna, Austria
Year: 2007 - Sensorische und instrumentelle Untersuchung verschiedener Milcharten (Talk)
Autoren: Dürrschmid, K.; Meixner, O.
Event: Milchkonferenz 2007 - Gesellschaft für Milchwissenschaft / Society of Dairy Science
Period: 17.09.2007 - 18.09.2007 | Location: Vienna, Austria
Year: 2007 - Importance and Relevance of Quality Labels in the Austrian Meat Supply Chain (Talk)
Autoren: Meixner, O.; Haas, R.
Event: 1st International European Forum on Innovation and System Dynamics in Food Networks 2007
Period: 15.02.2007 - 17.02.2007 | Location: Innsbruck, Austria
Year: 2007 - Sensorisch-hedonische Akzeptanzprüfung von Frischmilch, ESL-Milch und UHT-Milch (Talk)
Autoren: Dürrschmid, K.
Event: Milchkonferenz 2007 - Gesellschaft für Milchwissenschaft / Society of Dairy Science
Period: 17.09.2007 - 18.09.2007 | Location: Vienna, Austria
Year: 2007 - AHP Apllications III (Talk)
Autoren: Meixner, O.
Event: 22nd European Conference on operational research Euro 2007
Period: 08.07.2007 - 11.07.2007 | Location: Prague, Czech Republic
Year: 2006 - Trust in ICT-based new product development - guidelines for virtual new product development teams (Talk)
Autoren: Haas, R.; Meixner, O.; Pöchtrager, S.
Event: 99th European Seminar of EAAE - Trust and Risk in Business Networks
Period: 08.02.2006 - 10.02.2006 | Location: Bonn, Germany
Year: 2006 - PR-Konzept für das Forschungsprogramm Alp Austria (Talk)
Autoren: Haas, R. und o. Meixner
Event: Alp Austria Tagung 2006
Period: 21.06.2006 - 22.06.2006 | Location: Großarl, Austria
Year: 2004 - Einführung von Qualitätsmanagement in Unternehmen der Ernährungswirtschaft und deren Einfluß auf die Produktivität (Poster)
Autoren: Pöchtrager, S.; Meixner, O.
Event: 40. GEWISOLA-Jahrestagung 2004 - Umwelt- und Produktqualität im Agrarbereich
Period: 27.09.2004 - 29.09.2004 | Location: Berlin, Germany
Year: 2003 - Der Stolba-Familienstall für Schweine: Tierverhalten, Arbeitsorganisation und Wirtschaftlichkeit der Schweinefleischerzeugung vom Stall bis zum Teller (Talk)
Autoren: Amon, Th., Kryvoruchko, V., Amon, B., Jeremic, D., Sölkner, J., Konrad, S., Meixner, O
Event: 7. Wissenschaftstagung Ökologischer Landbau 2003
Period: 24.02.2003 - 26.02.2003 | Location: Vienna, Austria
Year: 2003 - A Decision Model for Evaluating Different Meat Traceability Systems. A Case Study for a New Zealand Meat Processing Plant. (Talk)
Autoren: Haas, R.; Meixner, O.; Pöchtrager, S.; Köck, H.
Event: Quality Assurabce, Risk Management and Environmental Control in agriculture and Food Supply Networks
Period: 14.05.2003 - 16.05.2003 | Location: Bonn, Germany
Year: 2002 - Bedingung, Chancen, Risiken des Wissenstranfers in der Kulturlandschaftsforschung - Ergebnisse einer Expertenbefragung. (Talk)
Autoren: Haas, R., Meixner, O.
Event: 12. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2002 - Armut und Reichtum im ländlichen Raum
Period: 26.09.2002 - 27.09.2002 | Location: Vienna, Austria
Year: 2002 - Präsentation des Universitätslehrgangs ¿Economics of Mountain Systems" (Talk)
Autoren: Haas, R., Meixner, O.
Event: Euro-League - Workshop - eLearning & communication technology at BOKU
Period: 25.06.2002 | Location: Vienna, Austria
Year: 2002 - Forschungsmarketing und Wissenstransfer in der Kulturlandschaftsforschung - Ergebnisse einer Expertenbefragung (Talk)
Autoren: Haas, R.; Meixner, O.
Event: 12. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2002 - Armut und Reichtum im ländlichen Raum
Period: 26.09.2002 - 27.09.2002 | Location: Vienna, Austria
Year: 2000 - Variety Seeking Behavior - Ein kausales Erklärungsmodell zum Markenwechselverhalten der Konsumenten im Lebensmittelbereich. Dokumentation der 10. ÖGA-Jahrestagung (Talk)
Autoren: Meixner, O.
Event: 10. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2000 - Agrarökonomie zwischen Vision und Realität -
Period: 28.09.2000 - 29.09.2000 | Location: Vienna, Austria
Year: 1999 - Economics of Mountain Systems - A Network of European Universities Training Specialists for the Mountain Areas of Europe. (Talk)
Autoren: Meixner, O., Schiebel, W.
Event: 19th World Conference on Open Learning and Distance Education 1999
Period: 20.06.1999 - 24.06.1999 | Location: Vienna, Austria
Year: 1999 - Markstrat Simulation - Ein praxisorientiertes Simulationsspiel für Agrarmarketingstudenten unter Anwendung neuer Informations- und Kommunikationstechnologien. (Talk)
Autoren: Meixner, O., Schiebel, W.
Event: 39. Jahrestagung Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues 1998
Period: 30.09.1998 - 02.10.1998 | Location: Münster, Germany
Year: 1999 - Cultural landscape planning in Austria: Transfer of scientific Knowledge to selected target groups by applying the Analytic Hierarchic Process. (Talk)
Autoren: Haas, R., Meixner, O., Penker, M.
Event: 47th International Atlantic Economic Conference 1999
Period: 16.03.1999 - 23.03.1999 | Location: Vienna, Austria
Year: 1998 - Experiences with the use of new information and communications technology in marketing education - an Austrian case study. (Talk)
Autoren: Haas, R., Meixner, O.
Event: EUROMEDIA '98 : featuring WEBTEC, MEDIATEC, COMTEC, APTEC ; 1998
Period: 05.01.1998 - 06.01.1998 | Location: Leicester, UK
Economics of Mountain Systems - a network of European universities training specialists for the European mountain areas. (Talk)
Autoren: Meixner, O.
Cultural Landscape Planing in Austria: Transfer of Scientific Knowledge to Selected Target Groups by Applying the Analytic Hierarchic Process. (Talk)
Autoren: Haas, R., Meixner, O., Penker, M.
Wie können Produkte für die Praxis identifiziert und praxistauglich aufbereitet werden? (Talk)
Autoren: Haas, R., Meixner, O.
Economics of Mountain Systems - A Network of European Universities Training Specialists for the Mountain Areas of Europe. (Talk)
Autoren: Meixner, O., Schiebel, W.
Economics of Mountain Systems - a network of European universities training specialists for the European mountain areas. (Talk)
Autoren: Meixner, O.
Determining the Success Factors for the Introduction and Maintenance of Quality Management in the Austrian Food Industry Using the Analytic Hierarchy Process. (Talk)
Autoren: Meixner, O., Pöchtrager, S., Haas, R.
IT in Marketing Education at the University of Agricultural Sciences, Vienna. (Talk)
Autoren: Meixner, O.
Determining the Sucess Factors for the Introduction and Maintenance of Quality Management in the Austrian Food Industry Using Analytic Hierarchy Process. (Talk)
Autoren: Meixner, O., Pöchtrager, S., Haas, R.
Supervised Theses
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