Petra Riefler

Career

• 2026 - 2026 Research Stay, University of Valencia, Spain
• 2022 - 2025 Head of the Institute of Marketing & Innovation, BOKU
• 2019 - 2022 Member of the Senat, BOKU
• 2018 Full Professor of Marketing & Innovation
• 2018 T2S Doctoral School (BOKU), Associated Principal Investigator
• 2016 - 2017 Head of Program | Bachelor Business Consultancy | UAS Wiener Neustadt
• 2016 - 2017 Assistant Professor of International Marketing, University of Vienna
• 2016 - 2016 Habilitation (Venia Docendi) | University of Vienna Title: “The Role of Brand Globalness in Re-Localizing Consumer Markets” External Assessors: Dan Bello (Georgia State, US), Sabine Benoit (Roehampton, UK), and David Griffith (Lehigh, US)
• 2015 - 2020 Lecturer at the RWTH Aachen, Germany | PhD Seminar on Structure Equation Modelling
• 2014 - 2014 Fulbright Visiting Scholar| Kenan-Flagler Business School, University of North Carolina
• 2008 - 2009 Marketing Research Project Manager | marketmind, Vienna
• 2008 - 2008 PhD Management (with distinction) | University of Vienna Title: “Consumer Attitudes towards buying other countries’ products: Conceptual and Empirical Insights into Consumer Animosity, Consumer Affinity, and Consumer Cosmopolitanism”. External Assessors: Hartmut Holzmüller (TU Dortmund, GER) and George Balabanis (CASS Business School, UK)
• 2007 - 2007 Visiting Scholar | Cass Business School, City University | London