Rainer Haas
ao.Univ.Prof. Dipl.-Ing.Dr.nat.techn. Rainer Haas
Institute of Marketing and Innovation
Location Feistmantelstraße 4, 1180 Wien
Email rainer.haas@boku.ac.at
Tel: +43 1 47654-73516
ORCID: 0000-0002-7854-8960, opens in new window.
ResearcherId : A-1571-2013
AuthorId : 1176620, opens in new window.
Research Focus
Sustainable Consumption, Marketing Strategies for Agricultural & Bio-Based Products
Career
- 2004 Associate Professor
- 1998 Doctoral degree
- 1994 Assistant Professor
- 1993 Diploma
- 1993 Assistant Professor
Awards
- Year: 2020 Awards: 2020 Award of Excellence for the AHP/ANP presentation/paper at the ISAHP 2020, Dec. 3-6: Transforming AHP Group Decisions into Fuzzy Priorities - A New Methodology to Aggregat Individual Priorities
- Year: 2016 Awards: Most Innovative Idea Award for the Paper "AHP Group Decision Making and Clustering" at the ISAHP 2016, 14th International Symposium on the AHP in London
- Year: 2011 Awards: Highly Commended Paper Award des Literati Networks for Excellence 2011 für den Artikel “Brand familiarity and tasting in conjoint analysis - an experimental study with Croatian beer consumers“ (British Food Journal, vol. 112, 6, 2010).
- Year: 2006 Awards: Agrana Award for Research and Science in Austria
- Year: 2001 Awards: Agrana Förderungspreis für Wissenschaft und Forschung
- Year: 2001 Awards: Best Paper Award, ISAHP 2001
- Year: 1997 Awards: Österreichischer Agrarmarketingpreis in der Kategorie landwirtschaftlicher Verbände
Projects
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Publications
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Knowledge Transfer to Society
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Media
2 Media found.
- 2023-02-02
„Für die Bauernschaft wurde so viel erreicht wie noch nie zuvor“
Mursch-Edlmayr T , Redaktion. „Für die Bauernschaft wurde so viel erreicht wie noch nie zuvor“ [Medienbeitrag-Print]. bauernzeitung.at [Internet]. 02.02.2023. Verfügbar unter: https://bauernzeitung.at/fuer-die-bauernschaft-wurde-so-viel-erreicht-wie-noch-nie-zuvor/
Mentioned researchers: Haas Rainer
bauernzeitung.at
- 2023-02-02
Tierwohl-Debatte: „Eine Diskussion der Wohlstandsgesellschaft"
THOMAS MURSCH-EDLMAYR , Redaktion. Tierwohl-Debatte: „Eine Diskussion der Wohlstandsgesellschaft" [Medienbeitrag-Print]. Österreichische Bauernzeitung (Oberösterreich). 02.02.2023.
Mentioned researchers: Haas Rainer
Presentations
105 lecures found.
Year: 2024 - Market trends and consumer expectations related to food quality, safety and natural resource management in the context of climate change.
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Competitivenes & Climate change. Impplications and Challenges for the Agrifood Sector
Period: 28.05.2024 - 28.05.2024 | Location: Tirana | Organizer:
United Nations Industrial Development Organization (UNIDO)
Year: 2024 - Die Sichtweisen der Verbraucher*innen auf Nutztierhaltung und Erzeugnisse tierischen Ursprungs
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: 14. CAS-Herbsttagung 2024: Zukunftsfähige Agrar- und Ernährungssysteme 2024 - Beitrag der Nutztierwissenschaften
Period: 06.12.2024 | Location: Wien | Location: Peter-Jordan-Straße, 1190 Wien, Österreich | Organizer:
BOKU Centre of Agricultural Sciences
Year: 2024 - Biosphärenparks als regionale Wertschöpfungsketten - Naturschutz und Biodiversität als Motor für Regionalentwicklung
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Bioshpärenpark Wienerwald. Modellregion-Veranstaltung. Partnerbetrieb meets Naturschutz. Biovidersität als Motor für nachhaltige Regionalentwicklung
Period: 07.11.2024 - 07.11.2024 | Location: St. Andrä-Wördern | Organizer:
Vienna Woods Biosphere Reserve
Year: 2024 - Motivstrukturen zum Brotkonsum von Bäckerei- und LEH KundInnen
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: 17. Kolloqium. Brot & Bytes – KI in der Backstube 2024
Period: 10.06.2024 - 11.06.2024 | Location: Schladming, 8970 Schladming, Österreich | Organizer:
Vereinigung der Backbranche
Year: 2024 - Ernährung: - Quo vadis? Motive zum Konsum von Fleischersatzprodukten und Laborfleisch
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Vollversammlung BOKU Agrarabsolventen 2024
Period: 13.11.2024 - 13.11.2024 | Location: Raiffeisenhaus Wien | Organizer:
BOKU Agricultural Alumni
Year: 2023 - Motivstrukturen zum Brotkonsum von KundInnen von Bäckereien versus Backstationen im Einzelhandel
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: ICC-Austria-Jahressymposium 2023 - Getreideversorgung im Spannungsfeld ökologischer und sozioökonomischer Ansprüche
Period: 13.04.2023 | Location: Vienna, Austria
Year: 2023 - From farm to fork. Impact of global agriculture on sustainability. A European perspective
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Agricultural Management at Welingkar Institute of Management
Period: 21.03.2023 | Location: Mumbai, India
Year: 2023 - Vermarktungsstrategien erfolgreicher Agrarinnovationen
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Tagung für Spitzenfunktionäre. Oberösterreichischer Baunerbund 2023
Period: 27.01.2023 | Location: Linz, Austria
Year: 2023 - Agriculture in the EU and the US – two continents, two views on agriculture
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R.
Event: Global Foods and Society
Period: 29.03.2023 | Location: Tennessee Tech University
Year: 2023 - European Consumer Demand on Food in the context of the EU Green Deal
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Soy Plus Brazil
Period: 29.08.2023 | Location: Vicosa, Brazil
Year: 2023 - From Farm to Fork. EU Strategy to fight Hunger and Food Insecurity
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: International Trade
Period: 29.04.2023 | Location: Cookeville, Tennessee, USA
Year: 2022 - Vom Feld auf den Teller. Auswirkungen der Lebensmittelsysteme auf Landwirtschaft und Nachhaltigkeit
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: EIT Food Grow Workshop 2022
Period: 08.11.2022 | Location: Tulln an der Donau, Austria
Year: 2022 - Der Beitrag des Einzelnem – Entwurf zu einem nachhaltigen Leben
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: 8. Marchfelder Dialoge 2022 - Neuanfang - Wie weit reicht unsere Selbstverantwortung?
Period: 04.06.2022 | Location: Raasdorf, Austria
Year: 2022 - Herkunft hat Zukunft - Trends im Agrar- und Lebensmittelmarketing
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: ÖGE meets BOKU ÖGE Jahrestagung 2022 - Food Processing - Vom Feld bis zur Zelle
Period: 22.09.2022 - 23.09.2022 | Location: Vienna, Austria | Location: Online, Unknown
Year: 2022 - Landwirtschaftliche Direktvermarktung mittels Online Shops. Welche Vorteile und Barrieren sehen Kunden und Produzenten?
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R.
Event: Seminar für Christbaumproduzenten 2022
Period: 04.03.2022 | Location: St. Pölten, Austria
Year: 2022 - Consumer trends and their impact on the food and cereal market
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: 20th ICC Conference 2022 - Future Challenges for Cereal Science and Technology
Period: 05.07.2022 - 07.07.2022 | Location: Vienna, Austria | Location: Vienna | Organizer:
International Association for Cereal Science and Technology (ICC)
Year: 2022 - Rahmenbedingungen und strategische Optionen erfolgreicher Agrar-Innovationen
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: OÖ-Agrarinnovationstag: Neue Wege in der Landwirtschaft
Period: 05.10.2022 | Location: Schlierbach, Austria
Year: 2021 - Kommunikationsstrategien für regionale Wertschöpfungsketten
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Netzwerk Zukunftsraum Land: Regionale Lebensmittel-Wertschöpfungsketten schaffen Mehrwert
Period: 05.05.2021 | Location: Online
Year: 2021 - Globale und nationale Nachhaltigkeit in der Food Supply Chain – Ein Blick über den Tellerrand
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Nachhaltige Lebensmittelproduktion – verantwortungsvoll in die Zukunft. Clusterpartnertag Lebensmittel Cluster Niederösterreich
Period: 03.11.2021 | Location: St. Pölten, Austria
Year: 2021 - Teaching the Global Seminar: Strategies for Internationalization@Home
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: EPICUR Talks
Period: 02.02.2021 | Location: Freiburg, Germany
Year: 2021 - Food promotion policy for the Austrian food market
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Sustainability and Traceability of Agri-Food System: Towards a Future Vision in Romania.
Period: 08.12.2021 | Location: Bucharest, Romania
Year: 2021 - Nachhaltigkeit des Lebensmittelkonsums in Österreich und im globalen Kontext
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R.
Event: Lebensmittelabfall und nachhaltiger Lebensmittelkonsum in Österreich. Wie verändern wir Konsumverhalten?
Period: 24.09.2021 | Location: Vienna, Austria
Year: 2021 - Ökonomische Herausforderungen: Ethisches Wirtschaften als Alternative zum neoliberalen Zeitgeist
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R.
Event: Die Bioökonomie als Beitrag zu einer nachhaltigen biobasierten Kreislaufwirtschaft: wie die Transformation gelingen kann
Period: 30.11.2021 | Location: Vienna, Austria
Year: 2021 - Lebensmittel: Smarter Vertrieb und smarte Logistik
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R; Jochum, C.
Event: Tag der Forschung im Bundesministerium für Landwirtschaft, Regionen und Tourismus zum Thema Digitalisierung für lebenswerte Regionen
Period: 31.05.2021 | Location: Online
Year: 2020 - Increasing the Awareness of Sustainable Food Consumption Among Adults (SUSCOF)
Art: Talk - Selected presentation
Autoren: Haas, R
Event: 14th International European Forum (176th EAAE Seminar) on System Dynamics and Innovation in Food Networks
Period: 10.02.2020 - 14.02.2020 | Location: Garmisch-Partenkirchen, Germany
Year: 2020 - Direktvermarktung mittels Online Shops.
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Zoom Webinarreihe "Vertriebswege und Vermarktung"
Period: 10.11.2020 | Location: Online
Year: 2020 - Transforming AHP Group Decisions into Fuzzy Priorities - a new Methodology to Aggregate Individual Priorities
Art: Talk - Selected presentation
Autoren: Meixner, O; Hackl, S; Haas, R
Event: The International Symposium on the Analytic Hierarchy Process
Period: 03.12.2020 - 06.12.2020 | Location: Online
Year: 2019 - Consumer perception of quality and safety standards in the dairy sector – the case of Albania, Kosovo and Serbia
Art: Talk - Selected presentation
Autoren: Haas, R; Imami, D; Miftari, I
Event: Agricultural sector development and policies in Western Balkans – challenges and prospective in the light of EU integration
Period: 05.09.2019 - 06.09.2019 | Location: Budapest, Hungary
Year: 2019 - Die Landwirtschaft und ihr Beitrag zur Energiewende
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Hauptversammlung der Aktionäre Windkraft Simonsfeld
Period: 13.06.2019 | Location: Ernstbrunn, Austria
Year: 2019 - Is Cow Milk the Bad Guy? Motivational Structures of Austrian Consumers in Respect to Plant Milk and Cow Milk. An application of a Means-End Chain Analysis
Art: Talk - Selected presentation
Autoren: Rainer Haas, Alina Schnepps, Siegfried Pöchtrager, Oliver Meixner
Event: 13th International European Forum (169th EAAE Seminar) on System Dynamics and Innovation in Food Networks
Period: 18.02.2019 - 22.02.2019 | Location: Garmisch-Partenkirchen, Germany
Year: 2019 - Marketingrelevante Überlegungen zur „Wertschätzungskette Gemüse"
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Mitgliederversammlung Gemüsebauverband Niederösterreich
Period: 27.02.2019 | Location: Untersiebenbrunn, Austria
Year: 2019 - Food trends as basis for successful food marketing
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Agribusiness and Food Marketing Management
Period: 17.01.2019 | Location: Gainesville, FL, USA
Year: 2019 - How Austrian companies use food trends for successful food marketing
Art: Talk - Selected presentation
Autoren: Haas, R
Event: International Agribusiness Marketing
Period: 24.01.2019 | Location: Gainesville, FL, USA | Location: Gainesville, FL, USA
Year: 2019 - Die Welt der Marken. Dialog Landwirtschaft - Gesellschaft. Glaubwürdig und authentisch kommunizieren.
Art: Talk - Keynote Speaker (Invited Speaker)
Autoren: Haas, R
Event: Webinar der niederösterreichischen Landwirtschaftskammer
Period: 10.12.2019 | Location: Vienna, Austria
Year: 2019 - Motive zum Kauf regionaler Produkte aus dem Waldviertel. Mit Hilfe der Means-End-Chain Analyse
Art: Talk - Selected presentation
Autoren: Blasl, B., Haas, R.
Event: Präsentation der Ergebnisse der Masterarbeit vor Stakeholdern der Landwritschaft und Journalisten
Period: 12.07.2019 | Location: Zwettl, Austria
Year: 2018 - Storytelling für die Landwirtschaft. Erfolgreich und glaubwürdig kommunizieren.
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Sommercampus 2018 Veranstalter: Landwirtschaftskammer Niederösterreich
Period: 28.08.2018 | Location: Langenlois, Austria
Year: 2018 - Agrarwirtschaftliche Perspektiven und Märkte
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Agrargipfel der Länder Oberösterreich und Niederösterreich
Period: 01.06.2018 | Location: Asten, Austria
Year: 2018 - Empirical Research in Foreign Cultures: The Case of Japanese Rice
Art: Talk - Selected presentation
Autoren: Meixner, O., Kubinger, M., Haas, R., Haghirian, P.
Event: SYSTEM DYNAMICS AND INNOVATION IN FOOD NETWORKS 2018
Period: 05.02.2018 - 09.02.2018 | Location: Igls, Austria
Year: 2018 - Der ökologische Fußabdruck Ihrer Ernährung: Wie Sie Ihrer Gesundheit und dem Planeten helfen können?!
Art: Talk - Selected presentation
Autoren: Haas, R
Event: 6. Marchfeld Dialoge Thema: "Lebensmittel - noch sinnvolles Mittel zum Leben?"
Period: 02.06.2018 | Location: Raasdorf bei Wien, Austria
Year: 2018 - Agrarwirtschaftliche Perspektiven und Märkte
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Landestagung Wirtschaftskammer Niederösterreich - Agrarhandel
Period: 21.11.2018 | Location: Vienna, Austria
Year: 2018 - Eine Welt zwischen Hunger und Überfluss. Auswirkungen der globalen Lebensmittelproduktion auf die Gesellschaft, Gesundheit und Nachhaltigkeit
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Simonsfelder Zukunftsgespräche
Period: 29.11.2018 | Location: Ernstbrunn, Austria
Year: 2018 - Regionale Kulinarik – kurze Versorgungsketten. Herausforderungen und Potentiale
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Generalversammlung des Agrar.Projekt.Verein
Period: 22.11.2018 | Location: Vienna, Austria
Year: 2017 - Marketing 3.0: What will the Future bring?
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Markedsmessa from the Norwegian Christmastree Grower Association
Period: 13.10.2017 | Location: Oslo, Norway
Year: 2017 - Eine Welt zwischen Hunger und Überfluss. Auswirkungen der globalen Lebensmittelproduktion auf die Gesellschaft, Gesundheit und Nachhaltigkeit
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Messe Wieselburg der Bio Österreich
Period: 05.11.2017 | Location: Wieselburg, Austria
Year: 2017 - Impact of Producer and Use of Biotechnology on Consumer Willingness to pay: Discounts required for Oranges produces with Biotechnology.
Art: Talk - Selected presentation
Autoren: Karavolias, J; House, L; Haas, R; Briz, T
Event: Towards Sustainable Agri-Food Systems: Balancing between Markets and Society
Period: 29.08.2017 - 01.09.2017 | Location: Parma, Italy
Year: 2017 - Mein Bauernhof online: Glaubwürdig kommunizieren in Zeiten von Fake News
Art: Talk - Selected presentation
Autoren: Haas, R
Event: OÖ Agrarmarketingtag der Abteilung Land- und Forstwirtschaft, Amt der OÖ Landesregierung
Period: 21.11.2017 | Location: Hagenberg, Austria
Year: 2017 - Dialog schafft Zukunft! Glaubwürdig, authentisch und zielgruppengerecht kommunizieren
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Bäuerinnen und Bauern als Botschafter der Landwirtschaftskammer Niederösterreich
Period: 23.02.2017 | Location: St. Pölten, Austria
Year: 2017 - Eine Welt zwischen Hunger und Fettleibigkeit. Auswirkungen der globalen Lebensmittelproduktion auf die Gesellschaft, Gesundheit und Nachhaltigkeit“
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Marchfelder Dialoge
Period: 20.05.2017 | Location: Raasdorf, Austria
Year: 2017 - Herkunft hat Zukunft – Die wichtigsten Trends in der bäuerlichen Direktvermarktung
Art: Talk - Selected presentation
Autoren: Haas, R
Event: 2. Fachtagung zur Bäuerlichen Direktvermarktung des Südtiroler Bauernbund
Period: 20.02.2017 | Location: Bolzano, Italy
Year: 2017 - Marketing: Was wird die Zukunft bringen?
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Fachtagung Deutscher Christbaumproduzenten des Herzog.Baum
Period: 27.05.2017 | Location: Herbertshausen, Germany
Year: 2016 - Vermarktung 3.0 – Was wird sich ändern?“
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: 20 Jahre ARGE NÖ Christbaum- und Schmuckreisigproduzenten
Period: 27.08.2016 | Location: Pöggstall, Austria
Year: 2016 - Food Promotion Policy for the Austrian Food Market
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Austrian Food Market
Period: 09.03.2016 | Location: Gainesville, FL, USA
Year: 2016 - AHP GROUP DECISION MAKING AND CLUSTERING
Art: Talk - Selected presentation
Autoren: Meixner, O.; Haas, R.; Pöchtrager, S.
Event: International Symposium on the Analytic Hierarchy Process (ISAHP)
Period: 04.08.2016 - 08.08.2016 | Location: London, UK
Year: 2016 - Paradoxes in Food Production and Consumption
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Implications for Society, Health and Sustainability
Period: 25.01.2016 | Location: Gainesville, FL, USA
Year: 2016 - Die (Betriebs-)kantine der Zukunft – Brauchen unsere Küchen ein Update?
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Fachkonferenz Gemeinschaftsverpflegung des Institutes for International Research
Period: 15.11.2016 | Location: Mauerbach, Austria
Year: 2016 - Successful Food Marketing. Connecting Consumer Trends with Innovative Food Products
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Successful Food Marketing
Period: 07.03.2016 | Location: Gainesville, FL, USA
Year: 2016 - Quality Seals in the Food Sector: Consumers Information Needs and Sources
Art: Talk - Selected presentation
Autoren: Meixner, O.; Haas, R.
Event: 10th International European Forum on System Dynamics and Innovation in Food Networks 2016
Period: 15.02.2016 - 19.02.2016 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer:
Intern. Center for Food Chain and Network Research, University of Bonn
Year: 2016 - The Austrian Market of Organic Food. Trends and Strategies of Market Leaders
Art: Talk - Selected presentation
Autoren: Haas, R
Event: US-EU Organic Trade: High Standards and Big Opportunities
Period: 11.08.2016 | Location: Vienna, Austria
Year: 2016 - Emerging Food Trends and how to use them for market segmentation and product development
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Food Market
Period: 16.03.2016 | Location: Gainesville, FL, USA
Year: 2015 - Successful Marketing of Agricultural Products
Art: Talk - Selected presentation
Autoren: Haas, Rainer
Event: 2nd Agrobusiness Conference
Period: 12.06.2015 | Location: Ljubljana, Slovenia
Year: 2015 - Zwischen Regional, Tradition und Bio. Ernährungstrends als Positionierungschancen
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: WakeUp. Produkte im Lebensmittelbereich erfolgreich entwickeln
Period: 27.07.2015 | Location: Bolzano, Italy
Year: 2015 - The communication of CSR activities via social media A qualitative approach to identify opportunities and challenges for small and medium-sized enterprises in the agri-food sector
Art: Talk - Selected presentation
Autoren: Meixner, O.; Pollhammer, E.; Haas, R.
Event: 9th International European Forum on System Dynamics and Innovation in Food Networks 2015
Period: 15.02.2015 - 19.02.2015 | Location: Igls, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer:
Intern. Center for Food Chain and Network Research, University of Bonn
Year: 2015 - A comparison of critical thinking skills of students enrolled in a college level gobal seminar course
Art: Talk - Selected presentation
Autoren: Duncan, W.D; Haas, R; Ricketts, J
Event: 25th conference on association of leadership educators
Period: 12.07.2015 - 15.07.2015 | Location: Washington DC, USA
Year: 2014 - The secrets of Co-Innovation: How to engage local farmers and international buyers into a true win-win
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Seminar on Development Aid
Period: 20.03.2014 | Location: Vienna, Austria
Year: 2014 - VOTE - an Example of e-Learning in International Cooperation of Universities
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Digital Culture - The Synergy between Higher Education and ICT
Period: 06.11.2014 - 07.11.2014 | Location: Belgrade, Republic of Serbia
Year: 2014 - Enabling community-powered co-innovation by connecting rural stakeholders with global knowledge brokers - a case study
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: 11th Wageningen International Conference on Chain and Network Management
Period: 06.06.2014 | Location: Capri, Italy
Year: 2014 - Evaluation of voluntary agro-environmental schemes adopted by dairy industry in Canterbury, New Zealand
Art: Talk - Selected presentation
Autoren: COGHLAN, Shannon; BALZAROVA, Michaela; McWILLIAM, Wendy; HAAS, Rainer
Event: 24. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie ÖGA 2014
Period: 25.09.2014 - 26.09.2014 | Location: Vienna, Austria | Organizer:
Austrian Society of Agricultural Economics
Year: 2014 - Collaborative case study based teaching by connecting global students via videoconference systems
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: The International Academy of Business and public Administration disciplines
Period: 03.01.2014 | Location: Orlando, FL, USA
Year: 2014 - Consumer Attitudes, Knowledge and Behavior in the Russian Market of Food
Art: Talk - Selected presentation
Autoren: Meixner, O; Haas, R; Perevoshchikova, Y; Canavari; M
Event: System Dynamics and Innovation in Food Networks 2014
Period: 17.02.2014 - 21.02.2014 | Location: Igls, Austria
Year: 2014 - Sustainable diets: How healthy diets could save your money and the planet
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: College of Agriculture and Food Science Lecture Series
Period: 25.09.2014 | Location: Tallahassee, FL, USA | Location: Tallahassee, FL, USA
Year: 2014 - Strategische Positionierung von Biomarken - Überlegungen zur Markenpositionierung von Bio Austria. Im Spannungsfeld zwischen Verbandsabzeichen und Konsumentenmarke.
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: BIO AUSTRIA Symposium "Chancen von BIO AUSTRIA als Marke und als Qualitätsstandard"
Period: 28.08.2014 | Location: Sprögnitz, Austria
Year: 2013 - An Analysis based on means-end chain Analysis and word association
Art: Talk - Selected presentation
Autoren: Haas, R.; Sterns, J.; Meixner, O.; Nyob, D.; Traar, V.
Event: US Consumers´perception of local and organic Food
Period: 25.09.2013 | Location: Gainesville, FL, USA
Year: 2013 - Willingness to pay for conventional and organic Food products in croatia
Art: Talk - Selected presentation
Autoren: Cagalj, M.; Morawetz, U.B.; Haas, R.
Event: 34th European Association of Agricultural Economists 2013
Period: 21.03.2013 - 22.03.2013 | Location: Paris, France
Year: 2013 - The Application of Social Media within the Austrian Supply Chain for Food and Beverages
Art: Talk - Selected presentation
Autoren: Haas, R.; Meixner, O.; Moosbrugger, H.; Magdits, P.
Event: Dialogue Marketing with Consumers
Period: 24.09.2013 | Location: Gainesville, FL, USA
Year: 2013 - Credibility of Corporate Social Responsibility Initiatives and their Influence on the Corporate Image
Art: Talk - Selected presentation
Autoren: Haas, R.; Brandner, J.
Event: International Food and Agribusiness Management Association, 23rd Annual World Symposium. The Road to 2050: The Global Talent Factor. Meeting Future Needs of Food and Agriculture
Period: 17.06.2013 - 18.06.2013 | Location: Atlanta, GA, USA
Year: 2013 - Corporate Social Responsibility Standards and Guidelines in the Agribusiness Sector
Art: Talk - Selected presentation
Autoren: Haas, R.; Poetz, K.; Balzarova, M.
Event: CSR schemes in Agribusiness: opening the black box
Period: 10.04.2013 | Location: Gainesville, FL, USA
Year: 2013 - The Use of Social Media within the Austrian Supply Chain for Food and Beverages
Art: Talk - Selected presentation
Autoren: Oliver Meixner, Rainer Haas, Helmut Moosbrugger, Philipp Magdits
Event: 7th International European Forum on System Dynamics and Innovation in Food Networks 2013
Period: 18.02.2013 - 22.02.2013 | Location: Innsbruck, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer:
Intern. Center for Food Chain and Network Research, University of Bonn
Year: 2013 - Understanding differences in US and EU agriculture - the illustrating case of local versus PDO/PGI food
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Looking over the pond
Period: 11.04.2013 | Location: Gainesville, FL, USA
Year: 2013 - US Consumers perception of local and organic Food: An Analysis based on means-end chain analysis and word association
Art: Talk - Selected presentation
Autoren: Haas, R.; Sterns, J.; Meixner, O.; Nyob, D.; Traar, V.
Event: 7th International European Forum on System Dynamics and Innovation in Food Networks 2013
Period: 18.02.2013 - 22.02.2013 | Location: Innsbruck, Austria | Organizer:
IAMA EAAE AIEA2 INFITA | Organizer:
Intern. Center for Food Chain and Network Research, University of Bonn
Year: 2012 - European and North American organic standards and labels & organic consumers motives for buying organic food
Art: Poster - Selected presentation
Autoren: Traar, V.; Haas, R.
Event: Tagung Forschung und Lehre zum Ökolandbau an der BOKU 2012
Period: 18.10.2012 | Location: Vienna, Austria
Year: 2012 - Public Relations for Christmas Trees: Does Professional PR make a Difference? Evaluation of the PR of the Christmas Tree Grower’s Association from Lower Austria
Art: Talk - Selected presentation
Autoren: Haas, R; Brunner, F
Event: 10th International Christmas Tree Research and Extension Conference 2011
Period: 21.08.2011 - 27.08.2011 | Location: Eichgraben, Austria
Year: 2012 - New product development in global food markets
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Guest lecture at the University of Florida 2012
Period: 28.02.2012 | Location: Gainesville, FL, USA | Location: Gainesville, FL, USA
Year: 2011 - From hunger to obesity: Challenges for a global (sustainabl) food system
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: The Opening Symposium of the RTG 1666 2011
Period: 19.05.2011 | Location: Göttingen, Germany
Year: 2011 - EVALUATION OF QUALITY MANAGEMENT IN THE FOOD INDUSTRY – A COMBINATION OF AHP AND UTILITY ANALYSIS
Art: Talk - Selected presentation
Autoren: Meixner, O., Pöchtrager, S. and Haas, R.
Event: 11th International Symposium on the Analytic Hierarchy Process ISAHP 2011
Period: 15.06.2011 - 18.06.2011 | Location: Sorrento, Italy
Year: 2011 - The Perception of European Gatekeepers towards Thai Fruit and Coffee Products with EU Geographical Indications
Art: Talk - Selected presentation
Autoren: Wongprawmas R., Canavari, M., Haas, R., Asioli, D.
Event: The 12th ASEAN FOOD CONFERENCE 2011
Period: 16.06.2011 - 18.06.2011 | Location: Bangkok, Thailand
Year: 2011 - Analysis of Corporate Social Responsibility Standards and Guidelines in the Agribusiness Sector
Art: Talk - Selected presentation
Autoren: Haas, R.; Poetz, K.; Balzarova, M.
Event: 21st Annual IFAMA World Forum and Symposium 2011
Period: 20.06.2011 - 21.06.2011 | Location: Frankfurt, Germany
Year: 2011 - Conditions and success factors for innovation in the agri-food sector
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Quality-Safety-Innovation 2011
Period: 08.04.2011 | Location: Linz, Austria
Year: 2011 - Nachhaltigkeit in der Agrar-u. Ernährungswirtschaft - Bedeutung für den Konsumenten
Art: Talk - Selected presentation
Autoren: Pöchtrager, S.; Haas, R.; Duenbostl, Ch.;
Event: 21. Jahrestagung der Österreichischen Gesellschaft für Agrarökonomie 2011
Period: 04.10.2011 - 06.10.2011 | Location: Bolzano, Italy
Year: 2011 - The Perception of European Gatekeepers towards Thai Fruit and Coffee Products with EU Geographical Indications
Art: Talk - Selected presentation
Autoren: Wongprawmas, R.; Canavari, M.; Haas, R.; Asioli, D.
Event: The 12th ASEAN FOOD CONFERENCE 2011
Period: 16.06.2011 - 18.06.2011 | Location: Bangkok, Thailand
Year: 2011 - Criteria for a transparent assessment of carbon footprints in the food supply chain
Art: Talk - Selected presentation
Autoren: Meixner, O.; Haas, R.; Burger, E.; Pöchtrager; S.
Event: 5th International European Forum Igls-Forum on System Dynamics and Innovation in Food Networks 2011
Period: 14.02.2011 - 18.02.2011 | Location: Innsbruck, Austria
Year: 2010 - Agricultural Sustainability: A Global Perspective Marketing implications and the case of Organic Food Markets
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Dalum Agricultural College
Period: 23.09.2010 | Location: Odense, Denmark
Year: 2010 - Private Labels: A Sign of Changing Times
Art: Talk - Selected presentation
Autoren: Haas, R., Weaver, R.D.
Event: 4th International European Forum on System Dynamics and Innovation in Food Networks 2010
Period: 08.02.2010 - 12.02.2010 | Location: Innsbruck, Austria
Year: 2010 - Turning Cultural Differences into Creativity and Entrepreneurship
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Space European Network For Business Studies and Languages
Period: 07.10.2010 | Location: Kavala, Greece
Year: 2010 - Market Potential of Organic Food Products in the EU
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Konferenz der Universidad Peruana de Cayetano Heredia 2010
Period: 08.09.2010 | Location: Lima, Peru
Year: 2010 - Trust in the US-eU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?
Art: Talk - Selected presentation
Autoren: Ameseder, C., House, L., Haas, R., Meixner, O., Fritz, M., Dahl, E., Hofstede, G.J.
Event: 4th International European Forum on System Dynamics and Innovation in Food Networks 2010
Period: 08.02.2010 - 12.02.2010 | Location: Innsbruck, Austria
Year: 2010 - Von Gentechnik bis Bio - Wegweiser für ein besseres Verständnis der US Landwirtschaft
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Landwirtschaftliche Produktenbörse 2010
Period: 10.10.2010 | Location: Vienna, Austria
Year: 2010 - Private Labels: A Signal of Changing Times
Art: Talk - Selected presentation
Autoren: Haas, R
Event: Guest lecture at the University of Florida 2010
Period: 26.04.2010 | Location: Gainesville, FL, USA | Location: Gainesville, FL, USA
Year: 2010 - Teaching entrepreneurship and innovation: examples of how to teach the impossible!
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Stakeholder Workshop at the International Business College Mitrovica
Period: 11.06.2010 | Location: Mitrovica, Kosovo
Year: 2009 - Collaborative blended e-learning over a videoconference based system. Concept for and experiences with a global classroom
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: SPACE conference
Period: 23.04.2019 - 24.04.2019 | Location: Tallinn, Estonia
Year: 2009 - Perceived risks in cross-border transactions in food chains
Art: Talk - Selected presentation
Autoren: Ameseder, C., Canavari, M., Cantore, N., Deiters, J., Fritz, M., Haas, R., Matopoulos, A., Meixner, O. and Vlachopoulou, M.
Event: 113th EAAE Conference 2009
Period: 03.09.2009 - 06.09.2009 | Location: Chania, Greece
Year: 2009 - Is there a market for organic food “made in China”? Preferences of Austrian key accounts in the organic food value chain
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: 7th International MAPP Workshop on Consumer Behaviour and Food Marketing
Period: 13.05.2009 - 14.05.2009 | Location: Middelfart, Denmark
Year: 2008 - Erfolgsfaktoren in der E-Collaboration
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Kollaboratives Arbeiten Wissensportale - Web 2.0 - E-Collaboration
Period: 15.10.2008 | Location: Vienna, Austria
Year: 2007 - Potential income gains for rural households in North Eastern Thailand through trade with organic products.
Art: Talk - Selected presentation
Autoren: Ulrich B. Morawetz
Event: 105th Seminar of the European Association of Agriclutural Economics EAAE 2007 - International Marketing and International Trade of Quality Food Products
Period: 08.03.2007 - 10.03.2007 | Location: Bologna, Italy
Year: 2007 - Neuproduktentwicklung eines Joghurtdesserts mithilfe von E-Collaboration
Art: Talk - Selected presentation
Autoren: Meixner, O.; Haas, R.
Event: Milchkonferenz 2007 - Gesellschaft für Milchwissenschaft / Society of Dairy Science
Period: 17.09.2007 - 18.09.2007 | Location: Vienna, Austria
Year: 2006 - Nature parks and regions as brands and trademarks
Art: Talk - Selected presentation
Autoren: Haas, R.
Event: Parks & Economy, Developing Initiatives exploiting the Potential of Natural Heritage for Regional Spatial Development (Workshop)
Period: 30.10.2006 | Location: Bratislava, Slovak Republic
Supervised Theses
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Events
- 2024
Competitivenes & Climate change. Impplications and Challenges for the Agrifood Sector
(Conference, workshop), Chair (session)
- 2019
International European Forum on System Dynamics and Information in Food Networks Konferenz, Workshop Mitglied Organisationskomitee 13th International European Forum on System Dynamics and Information in Food Networks
(Conference, workshop), member of the organisation committee
- 2018
12th International European Forum on System Dynamics and Innovation in Food Networks
(Conference, workshop), member of the organisation committee
- 2016
10th International European Forum on System Dynamics and Innovation in Food Networks 2016
(Conference, workshop), member of the organisation committee
- 2014
8th International European Forum on System Dynamics and Innovation in Food Networks
(Conference, workshop), member of the organisation committee
- 2012
6th International European Forum on System Dynamics and Innovation in Food Networks
(Conference, workshop), member of the organisation committee
- 2011
5th International European Forum on System Dynamics and Information in Food Networks
(Conference, workshop), member of the organisation committee
- 2010
4th International European Forum on System Dynamics and Information in Food Networks
(Conference, workshop), member of the organisation committee
- 2009
Was wir morgen essen werden
(Conference, workshop), organiser
- 2009
3rd International European Forum on System Dynamics and Innovation in Food Networks
(Conference, workshop), member of the organisation committee
- 2008
2nd International European Forum on System Dynamics and Innovation in Food Networks 2008
(Conference, workshop), member of the organisation committee
- 2007
1st International European Forum on System Dynamics and Innovation in Food Networks
(Conference, workshop), member of the organisation committee
- 2006
Member of Editorial Board for EAAE Seminar on Trust & Risk in E-Commerce
(Conference, workshop), member of the organisation committee
- 2004
Chairman Forum V „Perspektiven der Ernährungswirtschaft II“ anläßlich der 14. ÖGA Jahrestagung „Standards in der Agrar- und Ernährungswirtschaft - lokale und globale Herausforderungen“
(Conference, workshop), member of the organisation committee
- 2003
Chairman auf dem 82nd European Seminar of the EAAE: Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks. Session F1: Extension, Decision Support
(Conference, workshop), member of the organisation committee
- 2002
Chairman Forum V „Farm Life“ anläßlich der 12. ÖGA Jahrestagung, „Armut und Reichtum im ländlichen Raum“
(Conference, workshop), member of the organisation committee
- 2001
Chairman auf der ISAHP 2001. Session: Natural Ressources, Environamental. Studies and Session: Business Applications
(Conference, workshop), member of the organisation committee
- 2001
Chairman auf dem 75th European Seminar of the EAAE: E-Commerce and Electronic Markets in Agribusiness and Supply Chains. Session 6a: Cases Studies
(Conference, workshop), member of the organisation committee
- 2024