University of Natural Resources and Life Sciences, Vienna (BOKU) - Research portal
Gewählte Master / Diploma Thesis:
Inga Anton
(2018):
Influence of Social Media on Leisure Travel Behaviour of Millennials in Vienna.
Master / Diploma Thesis - Institut für Verkehrswesen (IVe),
BOKU-Universität für Bodenkultur,
pp 158.
UB BOKU
obvsg
FullText
- Abstract:
- Travel behaviour of Millennials, persons born between 1980 and 2000, differs from older age groups in industrialized countries. Millennials are less car-oriented and prefer public transport. Furthermore, the driving licensure among them has declined. Researchers have identified that wide spread of information and comminication technologies including social media - among other factors - are responsible for this development. The master thesis investigates the question if the use of social media such as Facebook and various instant messenger services has an influence on leisure travel behaviour of Millennials in Vienna in terms of trip frequencies, choice of means of transportation and destinations. In order to answer the question qualitative interviews were conducted with sixteen persons in the age from 19 to 36 years who live in Vienna. For analysis of the interviews a grounded theory method was applied. The findings indicate that due to social media use everday life, leisure activities and accordingly leisure mobility behaviour of Millennials have changed. The results show that some Millennials travel more since they use social media, others travel less, the third and the biggest group of young adults assert that their trip frequencies stayed at the same level, however, they can meet people more spontaneously and organize meetings easier. The use of social media might people lead to change the destinations and choice of means of transportation.
- Beurteilende(r): Berger Wolfgang Josef
- 1.Mitwirkender: Unbehaun Wiebke