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Gewählte Master / Diploma Thesis:

Theresa Anita Fürtbauer (2012): Alternative Biolandbau?! Wahrnehmung des Biolandbaus durch österreichische Landwirtschaftsvertretungen zwischen 1989 und 1995.
Master / Diploma Thesis - Institut für Agrar- und Forstökonomie (AFO), BOKU-Universität für Bodenkultur, pp 86. UB BOKU obvsg FullText

Data Source: ZID Abstracts
Between 1989 and 1995 organic farming developed from a niche to an established element of agriculture in Austria. The conversion of 17000 conventional farmers is notable because organic farming was developed as an alternative to the productivistic, conventional agriculture. This thesis analyses how the Chamber of Agriculture, the Farmers Union and the Organic Farming Association ERNTE perceived and positioned organic agriculture. A literature analysis was used to highlight the contrasts between organic and conventional agriculture. Then a discourse analysis was used to assess the different positions of the agricultural representatives before and after the increase of organic farms. The results of this analysis were triangulated through four interviews. The discourse analysis showed that organic farming was hardly used in formal language of the Chamber of Agriculture and the Farmers Union. All three agricultural interest groups aimed at preserving family farming in Austria. Environmental protection also played a key role in their rhetoric and built a link to organic farming, however what environmental protection implied was very different. The Farmers Union and the Chamber of Agriculture highlighted that conventional farming was already environmentally friendly, while ERNTE emphasized that a more radical change, such as a conversion to organic farming, was the key to protect the environment.

Beurteilende(r): Darnhofer Ika

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