Sonja Kunz
Dr. Sonja Kunz B.A.,M.Sc.
Institute of Marketing and Innovation
Location Feistmantelstraße 4, 1180 Wien
Email sonja.kunz@boku.ac.at
Research Focus
Sustainable Consumer Behaviour Food Marketing
Projects
0 Projects found.
Publications
Knowledge Transfer to Society
Media
Presentations
9 lecures found.
Year: 2025 - The unhealthy=tasty illusion: How contexts and cognitions affect food decisions
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Pivecka, N; Florack, A
Event: Subjective Utility, Probability, and Decision Making Conference 2025
Period: 31.08.2025 - 04.09.2025 | Location: Lucca, Italien | Organizer: The European Association for Decision Making
Year: 2025 - From menus to misbeliefs: Illusory unhealthy=tasty beliefs in restaurants
Art: Vortrag - Ausgewählte Präsentation
Autoren: Pivecka, N; Kunz, S; Florack, A
Event: 19. Tagung der Fachgruppe für Sozialpsychologie (FGSP) der Deutschen Gesellschaft für Psychologie (DGPs) 2025
Period: 14.09.2025 - 16.09.2025 | Location: Bochum, Deutschland | Organizer: Deutsche Gesellschaft für Psychologie
Year: 2024 - Seeing is Misbelieving: Consumers Wrongly Believe That Unhealthy Food Tastes Better When There is More of it
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Pivecka, N; Dietachmair, C; Florack, A
Event: 53. Kongress der Deutschen Gesellschaft für Psychologie 2024
Period: 16.09.2024 - 19.09.2024 | Location: Wien, Wien, Österreich | Organizer: Deutsche Gesellschaft für Psychologie
Year: 2024 - Why we Think Unhealthy Food Tastes Better: From Cognitive Illusions to Unfavorable Beliefs About Food
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Pivecka, N; Florack, A
Event: Association for Consumer Research Conference 2024
Period: 25.09.2024 - 29.09.2024 | Location: Paris, Frankreich | Organizer: Association for Consumer Research
Year: 2023 - Food is all around: Why the unhealthy = tasty belief might be an illusory correlation
Art: Poster - Ausgewählte Präsentation
Autoren: Kunz, S; Haasova, S; Pivecka, N; Schmidt, J; Florack, A
Event: 19th General Meeting of the European Association of Social Psychology 2023
Period: 30.06.2023 - 04.07.2023 | Location: Krakau, Polen | Organizer: European Association of Social Psychology
Year: 2023 - Food is all Around: How Contexts Create Misperceptions About the Health-Taste Relationship
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Haasova, S; Pivecka, N; Schmidt, J; Florack, A
Event: European Social Cognition Network (ESCON) Transfer of Knowledge Conference 2023
Period: 28.08.2023 - 30.08.2023 | Location: Nimwegen, Nimwegen, Niederlande | Organizer: European Social Cognition Network
Year: 2022 - Food is all around: Why the unhealthy = tasty belief might be an illusory correlation
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Haasova, S; Pivecka, N; Schmidt, S; Florack, A
Event: European Social Cognition Network (ESCON) Transfer of Knowledge Conference 2022
Period: 29.08.2022 - 31.08.2022 | Location: Mailand, Mailand, Italien | Organizer: European Social Cognition Network
Year: 2022 - Food is all around: Why the unhealthy = tasty belief might be an illusory correlation
Art: Poster - Ausgewählte Präsentation
Autoren: Kunz, S; Haasova, S; Pivecka, N; Schmidt, J; Florack, A
Event: 53rd Annual Conference of the Association for Consumer Research (ACR) 2022
Period: 20.10.2022 - 22.10.2022 | Location: Denver, Vereinigte Staaten von Amerika | Organizer: Association for Consumer Research
Year: 2021 - The differentiation principle: Why consumers often neglect positive attributes of novel food products
Art: Vortrag - Ausgewählte Präsentation
Autoren: Kunz, S; Florack, A; Koch, T; Haasova, S; Alves, H
Event: European Social Cognition Network (ESCON) Transfer of Knowledge Conference 2021
Period: 13.09.2021 - 15.09.2021 | Location: Salzburg, 5020 Salzburg, Österreich | Organizer: European Social Cognition Network