Alternative distribution channels for (organic) food concerning a regional e-commerce portal from Raiffeisen Vienna
Project management Haas Rainer
organizational unit Institute for Marketing & Innovation
duration 28.02.2001 to-
30.06.2001
Research project (§ 26 & § 27)
Program none
Funder none
Competencies
Abstract
E-commerce food projects were analysed in cooperation with Raiffeisen Bank Vienna . A student group formulated a positioning strategy for a future regional food portal based on a SWOT analysis .
keywords E-commerce
Publikationen
Project staff
Rainer Haas
Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Rainer Haas
rainer.haas@boku.ac.at
Tel: +43 1 47654-73516
Project Leader
28.02.2001 - 30.06.2001
BOKU partners
External partners
Raiffeisen Landesbank Wien
Mag. Woflgang Pundy
partner