BOKU - Universität für Bodenkultur Wien - Forschungsinformationssystem

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Gewählte Publikation:

Haas, R..
(1998): Measuring customer satisfaction in an electronic mall: A survey of customers of the Austrian Country Market.
In: Hoekstra, J.C., Huizingh, E.K. and G.B.W. Gijsbert (eds.). Proceedings of the Int. Conference of Customer-based Marketing. Exploring the interfaces of Marketing Management, Consumer Behavior, Management Sciences and Information Technology, 17-18 Sept. 1998, Groningen, The Netherlands, S. 142-164

Autor*innen der BOKU Wien:

Haas Rainer