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Gewählte Publikation:

Hajibaba, H; Gretzel, U; Leisch, F; Dolnicar, S.
(2015): Crisis-resistant tourists
ANN TOURISM RES. 2015; 53: 46-60. FullText FullText_BOKU

Despite the negative impact of unexpected events-such as 9/11 and the Global Financial Crisis-on the tourism industry, and despite substantial research into managing crises in tourism, little is known about tourists who are most needed in such situations: crisis-resistant tourists. In this study, crisis-resistant tourists are defined and theoretically conceptualized. Empirical results indicate that segments of tourists resistant to external or internal crisis events indeed exist and-as theoretically postulated-demonstrate higher levels of risk propensity and resistance to change. In contrast, risk shifting is not associated with being a crisis-resistant tourist. An initial profile of crisis-resistant tourists is provided, offering guidance to the tourism industry on how to identify and communicate with this highly attractive market segment. (C) 2015 Elsevier Ltd. All rights reserved.
Autor*innen der BOKU Wien:
Leisch Friedrich

Find related publications in this database (Keywords)
Crisis-resistant tourists
Market segmentation
Risk propensity
Resistance to change
Travel cancellation

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