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Gewählte Publikation:

Ranacher, L; Stern, T; Schwarzbauer, P.
(2017): Do wood products protect the climate? Public perception of the forest-based sector's contribution to climate change mitigation
AUSTRIAN J FOR SCI. 2017; 134(3): 281-298.

There is broad consent in climate research that forests and harvested wood products play a crucial role in climate change mitigation. Several studies exist on the perception or communication of the forest-based sector, but the combination of both elements is rare. We therefore examine the communication and the public perception of the forest-based sector regarding its contribution to climate change mitigation. We investigate, I) what messages on climate change mitigation are communicated by the forest-based sector in Austria and Germany; and II) how these messages are perceived by respondents with different socio-demographic backgrounds. First, the websites of 16 Austrian and 25 German forest-based sector companies and associations were analyzed using a content analysis. Second, an online survey targeting German and Austrian residents was conducted to research public opinion, using items that reflect the messages identified in the content analysis. In total, 194 responses were received. The communicated messages differ in the amount being communicated and in how they are perceived. Regarding socio-demographic differences, respondentsxxx involvement in the forest-based sector, account for the majority of significant differences in the perception of communicated messages, but not in all cases. The message "role of forests" is more comprehensively understood than the message "role of wood", which is more likely to be understood from people with sector involvement.
Autor*innen der BOKU Wien:
Ranacher Lea Maria
Schwarzbauer Peter
BOKU Gendermonitor:

Find related publications in this database (Keywords)
public perception
forest-based sector
climate change mitigation
qualitative content analysis

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