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Selected Publication:

Meixner, O; Haas, R.
(2002): Cultural landscape planning in Austria: Transfer of scientific knowledge to selected target group's by applying the analytic hierarchy process

The following paper gives a brief overview of the Austrian cultural landscape research programme and its underlying objectives. The paper also takes a conceptual look at how the programme intends to manage the implementation of research results in practical applications - the aim is to see genuine utilisation of research outcomes. Particular attention is given to the process by which products for development and marketing are to be selected from the huge range of research outcomes generated in the programme. This concerns the core issues of research marketing: How can scientific knowledge be better applied to real problems and how can this knowledge be best marketed. Marketing means identification of target groups, development of products which offer solutions to problems faced by target groups, and introduction of these products to the target groups through the use of appropriate marketing techniques.
Authors BOKU Wien:
Haas Rainer
Meixner Oliver
BOKU Gendermonitor:

Find related publications in this database (Keywords)
knowledge transfer
decision support system
regional marketing
analytic hierarchy process
cultural landscape

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