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Selected Publication:

Haas, R; Weaver, R; Pöchtrager, S.
(2012): Private Labels versus Manufacturer Brands: Do Consumers see them differently?
In: Briz, J; de Felipe, I (Eds.), Food Value Chain Networks in the 21st Century, 225-252; Editoral Agricola Espanola, Madrid; ISBN 978-84-92928-16-3

Authors BOKU Wien:
Haas Rainer
Pöchtrager Siegfried
BOKU Gendermonitor:

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