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Selected Publication:

Haas, R; Brunner, F.
(2012): Public Relations for Christmas Trees: Does Professional PR make a Difference? Evaluation of the PR of the Christmas Tree Grower’s Association from Lower Austria
In: Landgren, C. (Ed.), International Union of Forest Research Organizations, Diplomarbeit am Institut für Marketing & Innovation http://www.iufro.org/download/file/8665/1209/20209-ctre-proceedings-11_pdf/

Authors BOKU Wien:: Haas Rainer
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