Haas, R; Brunner, F.
(2012):
Public Relations for Christmas Trees:
Does Professional PR make a Difference?
Evaluation of the PR of the Christmas Tree Grower’s Association from Lower Austria
In: Landgren, C. (Ed.), International Union of Forest Research Organizations, Diplomarbeit am Institut für Marketing & Innovation
http://www.iufro.org/download/file/8665/1209/20209-ctre-proceedings-11_pdf/