University of Natural Resources and Life Sciences, Vienna (BOKU) - Research portal

Logo BOKU Resarch Portal

Selected Publication:

Sloane, GMT; Probstl-Haider, U.
(2019): Motivation for environmental volunteering - A comparison between Austria and Great Britain
J OUTDOOR REC TOUR. 2019; 25: 158-168. FullText FullText_BOKU

Environmental volunteering engages people on an environmental, social, and personal level, whilst providing a valuable contribution to nature conservation. It is of high importance for many organisations worldwide. However, it is unclear whether the engagement is based on the same motivational factors. This study investigates cultural differences in environmental volunteering between Austria and Great Britain and questions whether different social frameworks are reflected in the respective voluntary involvement. Beside socio-demographics and the study focuses mainly on eight main motivation factors identified in previous research. Empirical and quantitative data was collected via a standardised online questionnaire from a total of 473 environmental volunteers, 255 from Austria and 248 from Great Britain. The survey results revealed significant differences between the two countries including the education, the start of the activity and the duration of volunteering. The respondents in Great Britain are strongly motivated by career opportunities and the learning experience, while the Austrian respondents are mainly attracted by value and esteem. The discussion shows that according to the literature, these differences are likely to be determined by different cultural values in the respective countries. Management implications: Volunteers contribute worldwide to achieve nature conservation goals. Beside the key motivation "to help the environment", "environmental values and esteem", in addition motives around the learning experience (positive effects for the career, new skills and environmental knowledge) and the social experience may significantly influence the attractiveness of voluntary work. Managers working with volunteers should address these motives when designing projects, developing organizational structures and when advertising positions. However, when analysing and promoting volunteering in different cultural settings the relevance of these motivational factors may differ and should be considered.
Authors BOKU Wien:
Pröbstl-Haider Ulrike
Sloane Gabrielle
BOKU Gendermonitor:

Find related publications in this database (Keywords)
Cultural differences

© BOKU Wien Imprint