Evaluation of alternative broiler-genotypes in terms of environmental impact, meat quality and economic performance

Broiler strains with a reduced growth rate are expected to show less indicators of reduced welfare as compared to conventional, fast-growing strains. In cooperation between universities, the integrator, a poultry farmer and a retailer, meat quality, economic performance and the environmental impact in addition to health and welfare will be studied of an alterantive broiler genotype in comparison to a conventional, fast-growing hybrid.