Green Oasis. Branding analysis of the potential of local agricultural products within the Cross Border Area of Posavina (Croatia and Bosnia Herzegovina).
Abstract
Overall project objective is to contribute to socio-economic development of cross border area by strengthening SME sector in agricultural production and related businesses in Posavina (Bosanska Posavina and Brod – Posavina county). Specific objective of the action is to increase competitiveness of SMEs in agricultural production in cross border area of Posavina through research, development and transfer of new technologies in agriculture (Bosanska Posavina and Brod – Posavina county). Objectives: main aim of this service is to produce relevant analysis on branding opportunities within the cross border area with specific recommendation for specific branding products/services and related actions in relation to project target group: local agro producers. This analysis will have to include cross border area of Posavina on both sides of the border.
keywords regional food Local Food Traditional Food Marketing potential
Publikationen
Project staff
Rainer Haas
Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Rainer Haas
rainer.haas@boku.ac.at
Tel: +43 1 47654-73516
Project Leader
25.11.2013 - 30.10.2014
BOKU partners
External partners
Department of Agricultural Marketing, University of Zagreb
Marija Cerjak
partner