The impact of COVID19 on consumer food safety perception in Kosovo and Albania – an international comparison with developed countries

The main objective of this research is to assess the impact of COVID19 on consumer food safety perception with emphasis on safety and country of origin of meat and other livestock products. The core questions in this regard are: - How does the COVID19 impact consumer food safety perception in Kosovo, Albania and Austria? - Does the COVID19 increase the consumers’ perceived risk on food (meat and meat products)? - Does the COVID19 decrease consumers’ risk attitude? If yes, how does such decrease vary by socio-demographic factors? - Is the price attribute relatively more important to consumers who are more affected the COVID19 pandemic? Although the focus of the empirical research (surveys) will be on Kosovo and Albania, comparison with more developed countries such as Austria and the USA will be done.