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Gewählte Master / Diploma Thesis:

Rabia Altuntop (2021): Konzeptualisierung von Gerüchen bei österreichischen und türkischen Frauen.
Master / Diploma Thesis - Institut für Lebensmittelwissenschaften, BOKU-Universität für Bodenkultur, pp 182. UB BOKU obvsg

Data Source: ZID Abstracts
With the sense of smell different odors are perceived and finally identified in the brain, where they are connected with meaningful associations. Using special test methods such as association tests or conceptual profiling, the meanings of smells can be analyzed. The aim of this work was to investigate age- and emotion-related conceptualizations for twelve different fragrances and spice flavors with untrained test persons. In total, the test was carried out with 174 participants with Austrian and Turkish citizenship. For this purpose, the women were asked to smell the odor strips with the scent’s anise, basil, coconut, hay, lemon, mint, orange, rose, vanilla and three odors that are considered to be typical for Turkey: spicy hot, pomegranate syrup and pepper, and to connect associatively with one of four age groups (children, adolescents, adults, seniors). Then they had to choose emotions that they associated with the smell. The results of the age group-associations show in both nationalities and in all age-groups, that highly liked sweet and fruity flavors such as vanilla and pomegranate are associated with the youngest age groups, children and adolescents. On the other hand, flavors that are not that liked, such as hay and pepper, are assigned to adults and seniors. The results of the emotion-associations show for both nationality groups, that the liked aromas are associated with emotions such as joy and love, while unliked aromas are associated with disgust and hate. A comparison of nationalities shows that there are some significant differences between Austrian and Turkish women in terms of age associations. When it comes to emotion-associations differences are small and seem not to be relevant.

Beurteilende*r: Domig Konrad
1.Mitwirkender: Dürrschmid Klaus

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