AGRINET / MARKSTRAT International.
Abstract
Distance learning can provide students with an opportunity to obtain international experience co-operation with foreign universities, institutions and students. This project deals with a very specific simulation programme which is designed to allow marketing students apply their theoretical marketing knowledge in a more practical (simulated) environment. Although the game¿s developers originally created it for playing at a single site, it is also possible to use it in an international context: Different student groups from different countries can play a simulation together using modern communication media such as the Internet. The main aim of the project is therefore to realise this kind of distance learning course.
keywords distance education distance learning marketing education Internet
Publikationen
Markstrat Simulation - Ein praxisorientiertes Simulationsspiel für Agrarmarketingstudenten unter Anwendung neuer Informations- und Kommunikationstechnologien
Autoren: Schiebel, W; Meixner, O Jahr: 1999
Journal articles
Der Einsatz neuer Informations- und Kommunikationstechnologien in der Marketingausbildung - ein Erfahrungsbericht.
Autoren: Meixner, O; Haas, R Jahr: 1998
Journal articles
Markstrat Simulation - Distance Learning for Marketing Students.
Autoren: Meixner, O. und Haas, R. Jahr: 1997
Conference & Workshop proceedings, paper, abstract
Experiences with the use of new information and communications technology in marketing education - an Austrian case study.
Autoren: Haas, R., Meixner, O. Jahr: 1998
Conference & Workshop proceedings, paper, abstract
Project staff
Walter Schiebel
Em.O.Univ.Prof. Mag.rer.soc.oec. Dr.rer.soc.oec. Walter Schiebel
walter.schiebel@boku.ac.at
Tel: +43 1 47654-73500
Project Leader
01.03.1997 - 31.12.2008
Rainer Haas
Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Rainer Haas
rainer.haas@boku.ac.at
Tel: +43 1 47654-73516
Project Staff
01.03.1997 - 31.12.2008
Oliver Meixner
Ao.Univ.Prof. Mag. Dr.rer.soc.oec. Oliver Meixner
oliver.meixner@boku.ac.at
Tel: +43 1 47654-73515
Project Staff
01.03.1997 - 31.12.2008
BOKU partners
External partners
Aalborg Business College
none
partner
University of New England, Department of Marketing and Management
none
partner