Trend study on the impact of actual crises on consumer behavior and food consumption of Austrian households
Abstract
The aim of the project is to measure and approximate the reaction of Austrian households in view of the various crisis our society has to face. In particular, the consumer reaction in view of food consumption and the identification of diet patterns shall be detected. Crises, that are significant impacts changing our society, are: the still actual COIVD 19 pandemic, actual price boosts for food (and other consumption goods), increasing inflation rates, the energy crisis, and the climate change issues we have to tackle in the immediate future. To be able to get a deep and detailed view of the actual situation in Austrian households, a qualitative study approach will generate plausible hypotheses. 30 to 40 case studies are intended, covering different household sizes, income classes, education status, etc. to get an overview of developments in Austria. The final goal of the study are hypotheses, that can be tested in a subsequent study design (quantitative study paradigm).
keywords economic crisis consumer behavior consumer reaction consumer trend
Publikationen
Project staff
Oliver Meixner
Ao.Univ.Prof. Mag. Dr.rer.soc.oec. Oliver Meixner
oliver.meixner@boku.ac.at
Tel: +43 1 47654-73515
Project Leader
01.04.2023 - 31.12.2023
Rainer Haas
Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Rainer Haas
rainer.haas@boku.ac.at
Tel: +43 1 47654-73516
Project Staff
01.04.2023 - 31.12.2023
Manfred Pichlbauer
Mag. Manfred Pichlbauer
manfred.pichlbauer@boku.ac.at
Tel: +43 1 47654-73515
Project Staff
15.04.2023 - 31.12.2023
Siegfried Pöchtrager
Ao.Univ.Prof. Dipl.-Ing. Dr.nat.techn. Siegfried Pöchtrager
siegfried.poechtrager@boku.ac.at
Tel: +43 1 47654-73514
Project Staff
01.04.2023 - 31.12.2023